Public relations Essay Example | Topics and Well Written Essays - 1500 words

Public relations - Essay ExampleCorporate reputation, a key (albeit implicit) responsibility of business continuity managers for years, has become a topical and live asset and risk for companies to manage. (Binneman, 2006). Earning good reputation as a successful company in locution industry requires a lot of input from the owners. In the dynamic environment of the modern world, a company needs to be good at things more than just the end products, in order to carry through the critiques and gain room and value in the business world. Modern age is an age of technology. Everybody is interconnected. Communication is frequent, meaningful and effective. In such an environment, it has become very substantive for the companies in the market to earn a good reputation to progress in the market. Companies need to take care of professional ethics in their manner of dealing and relationships with other companies, people and the society. The adoption of a code of conduct is a fundamental step in the attempt to improve the ethical nuance in todays business world. (Rotta, 2007). They need to work in a way that would conform to the standards and requirements of the corporate social responsibility. The need of reputation management is increasing.To explicate these concepts, it would be very appropriate to achieve this with the help of a practical situation. Therefore, a construction company named Bridgestone device Company is referred to in this case study. This construction firm is constituent as a contractor on one of the mega projects in Pakistan. Name of the project is Canyon Views. It is a house-development project. The client of the project is EMAAR, and Kasif Aslam Associates (KAA) is serving as the consultant on the project. Project manager firm selected by EMAAR for the project is Turner Inc. all of the information has been collected from my friend who has served in the Bridgestone Construction Company as a Site Engineer for three months as a part of his intern ship. The project is